Barcode Soul
The barcode sole represents our brand's essence. The design on the sole plays with the idea that we as humans have our DNA which does not only embody the physical aspects such as our looks but is also an integral part of our personality, behaviour and attitude. It highlights the urge of being an individual and not lose oneself in the crowd. The barcode sole is manufactured using our customised process that makes it easier to implement the design without having to disturb the look of the base sole.